In Celebration of Father’s Day, Planet Fitness Shares How Dads – and Others – See the Softer Side of Fatherhood with Dad Bods.
This Father’s Day, Planet Fitness, Inc. celebrates dads of every shape and size by revealing what people really think about that ultimate badge of fatherhood, the “dad bod.”
Why Dad Bods?
Based on the results of a national study commissioned by Planet Fitness, known as the Judgement Free Zone, men shouldn’t stress about maintaining a perfectly sculpted physique. The survey finds that those who identify as having dad bods – and the men and women who love them – are more widely perceived to be self-confident, committed to their jobs and have happy marriages.
In fact, more than nine in ten men (92 percent) with dad bods are satisfied with their marriage while more than four in five are content with their life overall (86 percent) and family life (83 percent). Plus, not only do three in five (60 percent) men not feel judged for having a dad bod, but 61 percent say that rockin’ a dad bod invokes a sense of pride.
“At Planet Fitness, we want our members to know they will never be judged while working out. So on Father’s Day this year, we thought it would be fun to look at how men and women – parents or not – feel about the dad bod,” explains Jessica Correa, Senior Vice President of Marketing at Planet Fitness. “Our survey results show the majority of people think positively about dad bods, and men who identify as having them are proud of who they are. That’s exactly how we want all of our members to feel when they come to Planet Fitness.”
Even more interesting is how women (including moms) perceive dad bods, including:
- Ooo La La. Close to seven in ten women (69 percent) find dads bods attractive, while nearly three in four (74 percent) moms agree.
- Confidence is Key. 78 percent of women feel men with dad bods are confident in their own skin. Four in five (80 percent) moms feel men with dad bods are confident in their own skin.
- Don’t Suck It In. Close to half of women (47 percent) even believe dad bods are the new six-pack. Nearly three in five (58 percent) mothers feel dad bods are the new six-pack.
- He’s My Man. 83 percent of mothers would be proud to have a husband with a dad bod.
Photo Credit: Planet Fitness Inc. 2017
About the Author
Paul Fitzgerald is a journalist based in Toronto. He is a writer and blogger for HOSS Magazine and Vitalize Magazine, and is a columnist with the Toronto Sun (“Home, Smart, Home” – New Homes and Condos Section). He is also a science and technology columnist with InventorSpot.com and blogs for CNN International Report. His work […]Read Bio Read Posts